Real Life Success Stories
No amount of testing can compare to the real world experience of those who use a product. Fortunately, in an area such as ours we’ve received nothing but positive feedback for our products, which makes us both proud and delighted in equal measures.
From falls at 90 mph that mean sliding until stopped, with a couple of rolls near the end to slides under 
motorcycles at high speeds, our jeans have stayed strong again and again and proven themselves to be some of the UK’s favourite for motorcycle wear.
In fact, in many cases the worst you can say about our fibres is that a good crash takes the new shine off them and the para-aramid fibres end up looking a bit grubby and fluffy - which isn’t too bad considering the possible alternatives.
One of our customers said, ‘I came off the bike at around 70mph, losing consciousness in the process. I escaped any sort of major injury despite the K7 jeans and the armour being badly damaged in the process. I’m very glad I had these as I’d only bought them a few weeks prior to the accident. The A&E department at the hospital were quite amazed that I’d not damaged my hips or got anything more than bruising to my knees.’
T
his sort of testament is quite common among our customers and we have a number of fortunate and similar stories from people who escaped the possibility of horrific injury, we’d like to say as part of wearing our jeans. In many cases people find that the worst they experience to their body is perhaps some bruising, or a broken bone here and there from high speed crashes. Many are so happy with the product they just go about replacing them and carry on with business as usual.
One of the other interesting things we find is the notice the attending doctors seem to give our jeans. Many are amazed at the fact the rider has escaped injury and managed to come away virtually untouched from what they would usually see as a far worse incident in terms of causality.
One customer said,’ The attending Doc commutes on a GS1200 and was very impressed, wanted to know what they were, etc. I’ll be replacing them!’
We would put these success stories down to the high-tech abilities of our product, which is made from some of the finest and strongest technology in the world, yet still look great. Our armour is a high tech piece of equipment that many remain thankful to and so return to purchase our product again and again when it all could have gone so very wrong.
Source: hoodjeans.co.uk
What is D3O Armour?
D3O armour has the excellent properties of being soft and flexible in normal conditions, but on impact , its molecules lock together to reduce and dissipate the force transmitted it’s nearly impenetrable. It is available on all of Hood partner brand Kyrano’s motorbike jeans as standard.
D3O armour’s popularity is down to the simple fact it provides the strength of body armour, yet it doesn’t actually take on the bulky appearance of such strong, but large plating and it’s soft and flexible so comfortable to wear . So, how does such thin armour actually work?
What’s it Made From?
The D3O technology is a composite material, comprising polymers and dilatant fluid – dilatant materials increase viscosity with the rate of the strain. For the non-scientific among us, this means in standard conditions, the molecules flow freely allowing the material to remain soft and flexible, but on impact, they lock together to absorb impact energy and reduce the force transmitted. The molecules instantly return to their flexible state.
The material is strain rate sensitive which means the stronger the impact, the more the molecules react, and better the protection. 
The best and most real life example most people use is corn starch and water. If you stir the mixture at a slow rate it can be easily done, however faster stirring means increased viscosity and makes it a lot harder to do. This is very similar to what happens when D3O materials take an impact.
Flexible Feel
The great thing about D3O armour on bikes is that it’s amazingly flexible and as comfortable as normal clothing when it’s in everyday use. However when it undergoes an impact its molecules lock together to reduce the force of the bang transmittedand dissipates the impact energy across its mass.
Originally the D3O material made its way to the public eye in winter sports and the winter sports games as it was used in the Spyder race suits for the US and Canadian Ski teams.
The vanity of snow sports means wearing a conventional helmet is off limits, though obviously essential for well being if you land head first into some concrete like compacted snow. So, D3O beanie hats became the answer to all problems. These hats offer a fashionable, but practical take on head gear for snow sports.
This then led to the material being used in ski jackets and pants, as well as into lacrosse armour, ballet shoes and a range of other areas, including iPhone covers.
When compared to older kinds of armour, D3O is a far slimmer and more stylish alternative. The fact that the armour can be placed in our motorbike jeans means it is very popular with people who don’t want the atypical biker image.
The pads also provide a lot more flexibility for everyday life and really just feel like any other form of slightly thick clothing. The material has only begun to find its position in the consumer market and with a number of advances expected in the near future, expect to see the armour become increasingly strong.
If you want any more information on D3O body armour and its amazing properties - just contact us.
